Category: Behind The Logo
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What Makes This Logo Great? How A $2,000 NHL Logo Became a Cultural Icon For The Hartford Whalers
In 1979, the Hartford Whalers joined the NHL as part of the WHA-NHL merger, and as a result of that merger they introduced one of the greatest sports logos of all time. The “Whale Tail” logo became an instant classic, with its striking design featuring a stylized “W” intertwined with a whale’s tail. Unfortunately for…
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What Makes This Logo Great? The Milwaukee Brewers “Ball-In-Glove” Logo
Nearly 50 years ago, the Milwaukee Brewers introduced one of the greatest sports logos of all time, the iconic “Ball-In-Glove” logo. The design quickly became a modern classic and a symbol for the Brewers, the community around Milwaukee, and baseball fans alike. So why after almost two decades was the logo replaced, and why did…
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Behind The Logo: Quebec Nordiques
The Quebec Nordiques were a beloved professional ice hockey team based in Quebec City, Canada, known for their passionate fan base and rich history in the sport. Throughout their existence, the Nordiques wore distinctive blue and white uniforms adorned with a unique igloo-inspired logo, which became a symbol of Quebecois hockey pride. What’s In A…
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Behind The Logo: Montreal Expos
The Montreal Expos logo holds a special place in the hearts of baseball fans, particularly those who fondly remember the team’s existence from 1969 to 2004. The logo, which underwent a few modifications over the years, is a symbol of the franchise’s identity and its connection to the vibrant city of Montreal. What’s In A…
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Behind The Logo: Hartford Whalers
The Hartford Whalers logo is one of the most recognizable logos in sports history. It has become an iconic symbol of the city of Hartford, Connecticut, and a beloved memory of the team that played there from 1979 to 1997. The logo’s design is simple, yet powerful, featuring a stylized letter “W” with a blue…